Brand Ambassador Germany

Familia Torres is selecting a Brand Ambassador to represent the company in the German market.

About the COMPANY,

Familia Torres founded its winery in Vilafranca del Penedès in 1870, more than 150 years ago, but its roots in the winegrowing traditions of Penedès date back to the 16th century. Every generation has passed on its passion for wine culture from parents to children, a passion built on a deep respect for the Earth and tradition, as well as a belief in innovation. Today the focus of the fifth generation is on making wines from exceptional vineyards and historical estates, as well as on recovering ancestral varieties as a way of adapting to climate change. Since 2008, Familia Torres has taken active steps to combat the climate emergency, implementing adaptation and mitigation measures to reduce its carbon emissions. Familia Torres has a historical connection to Penedès, Conca de Barberà, Priorat, and Costers del Segre, but now its presence extends to vineyards and wineries in preeminent Spanish wine regions – Rioja, Ribera del Duero, Rueda, and Rías Baixas – and in Chile and California. Familia Torres is a member of Primum Familiae Vini, an association representing 12 of the oldest and most prestigious wine families in the world, and it is the founder of International Wineries for Climate Action, which promotes the decarbonization of the wine sector.

About the POSITION,

Initially based in Vilafranca del Penedès with the possibility to then move to Germany, the Brand Ambassador will represent the company in the German market and other countries to run wine events and fairs, visiting the market and giving full support to the Commercial Team and our importers team. Endorsing our range of products wines & brandies. The brand ambassador will report to the Global Prestige Wine Manager.


The Brand Ambassador will be working alongside the Commercial team and his/her main responsibilities will be:

  • Presenting the brand in the best way in tune with the philosophy of the house and the company values.
  • Assisting the sales team, looking after our German market and other European markets.
  • Creating strong relationships with our clients and implementing the actions that have been agreed with the team for our wines to generate buzz.
  • Giving support to our distributors to generate sales focusing on premium Wines.
  • Participating in trade shows for Miguel Torres SA (Prowein, Matter of Taste and any other relevant wine fairs etc…).


We are looking for a person with,

  • Strong knowledge and passion for wines. Ideally we would like our Brand Ambassador to be an ex sommelier.
  • Good presentation and good communication, capability of adapting to different audiences.
  • Self-confident and able to hold presentations in public. 
  • Excellent organizational skills and ability to meet deadlines
  • The candidate must speak German and Spanish, the addition of English would be a strong plus.
  • The person will be initially based in our Head Office in Vilafranca del Penedès (Barcelona) but must be available to travel ¾ of its time to attend specific fairs and events and give full support to the German market.

What we offer?

We offer a competitive benefits package including flexible- working options (remote work 50% days), flexible compensation plan, product discounts, private pension plan, life insurance, internal training and further education opportunities.

Familia Torres values people diversity and we take action to ensure equal opportunity regardless of your nationality, age, race, religion, disability, gender or gender identity, sexual orientations or civil status.

If you are a person passionate about wines, a team player, open-minded, dynamic and with social flexibility, we invite you to apply to join our great team!

We are looking forward to your application!

Please send your CV to with the subject heading “Brand Ambassador Germany”

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